If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.Īs a matter of policy, BBB does not endorse any product, service or business. BBB Business Profiles are subject to change at any time. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.īBB Business Profiles generally cover a three-year reporting period. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. The future is now.BBB Business Profiles may not be reproduced for sales or promotional purposes.īBB Business Profiles are provided solely to assist you in exercising your own best judgment. What can we expect to see from Atlas Monroe in the near future? After everything you’ve been through, you gotta soar on wings like eagles.Ħ. It is important to not give in and to not let that happen. Some people just want to take what you have. She grew up in Silicon Valley and her parents emigrated to the United States. Although the married couple pitched the business together, it was Deborah who invented the product. About the Founders Deborah and Jonathan Torres are from San Diego, California. Can you share with us something you learned as an entrepreneur during your time on the show? As of 2023, Atlas Monroe is worth 7 million. I literally ate chips and hummus for an entire year! That and spinach with pasta sauce, which is still a favorite healthy go-to of mine.ĥ. Defined as flood zone and Base Flood Elevation (BFE) depicted on the Flood Insurance Rate Map (FIRM). I went vegan alone and nobody I knew was vegan. Estimate 100-year flood depth in your building. One day I was browsing Whole Foods for a (real) chicken burrito in the frozen section when suddenly I had the epiphany to stop eating meat. I went vegan exactly one year before my father had diabetes and one year before the rest of my family went vegan. I have personally been vegan for six years now. How long have you been vegan and what made you make the decision to transition to a plant-based lifestyle? To represent for the culture, for women, for people of color everywhere ‐ to stand ten toes down and be proud of who we are and what we’ve built from the ground up, that was the best moment.Ĥ. The raving reviews from the Sharks was amazing, but getting to tell my story was my favorite moment. What was your favorite moment on the show? It was a moment I will always cherish and never forget.ģ. It was exhilarating! I felt proud for my team and for my family, more than anything. Tell us what it was like to feature you’re already famous ‘plant-based crispy chick’n’ on ABC”s Shark Tank? Atlas Monroe is a vegan food company that specializes in vegan fried chicken. Jonathan and Deborah Torres, founders of plant-based meat company Atlas Monroe, believed their 100 vegan, plant-based twist on fried chicken made their business worth far more than the Sharks. I became obsessed and fascinated with this new world of transforming plant foods into delicious favorites like raw lasagna, tacos, burgers, pizzas, cheeses and more! It was a bonus that when my father returned to the doctor after the 90 days we found out he was completely healed!Ģ. In my research and development, I learned that the combination of certain ingredients and flavors could match animal product textures. During this time I started experimenting with plant food flavors and textures. After doing some research on a documentary I had seen, I convinced my entire family to go on a raw vegan and organic diet for 90 days and take walks with my father every day. A few years back, my father was diagnosed with type 2 diabetes. I’m Deborah Torres, the Founder and CEO of Atlas Monroe. Tell us a little about yourself and how you came up with the concept to create such delicious vegan soul food items? We also tasted the chick’n and we see why Shark Tank wanted that recipe….hands down the best chick’n we’ve ever had.ġ. The Source Magazine sat down with Atlas Monroe to discuss how they became leaders of the vegan chick’n movement, their time on Shark Tank and why you should always follow your heart.
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